Privacy Policy
Last updated: September 4, 2026
Introduction
VELVETO (“VELVETO”, “we”, “us” or “our”) respects your privacy and is committed to handling your personal information responsibly. This Privacy Policy explains how we collect, use, share and protect personal information when you use the VELVETO website, create an account, place an order, contact us, request a return or exchange, or otherwise use our services. This Policy applies to information collected through the VELVETO website and through customer interactions relating to our services.
1. Information We Collect
Depending on how you interact with VELVETO, we may collect:
- • Name
- • Mobile number and email address
- • Billing and delivery address
- • Account and login information
- • Order, purchase, return and exchange information
- • Payment and transaction-related information made available to us by payment service providers
- • Information provided to customer support
- • Device, browser, IP address and basic website usage information
- • Information collected through cookies and similar technologies
We seek to collect information that is reasonably necessary to provide our services, fulfil transactions, operate our website, provide customer support, prevent misuse and meet legitimate legal or business requirements.
2. How We Use Your Information
VELVETO may use personal information to:
- • Create and manage your VELVETO account
- • Process, fulfil and deliver orders
- • Process returns, exchanges and refunds
- • Send order confirmations, delivery updates and other service communications
- • Respond to customer-support requests
- • Verify transactions and help prevent fraud, misuse or unauthorised activity
- • Maintain website security, functionality and performance
- • Understand website usage and improve our products and services
- • Maintain appropriate business, accounting, tax and transaction records
- • Comply with applicable legal, regulatory or governmental requirements
- • Send promotional communications where permitted and, where required, with your consent
We do not knowingly use personal information for a purpose materially unrelated to the purpose for which it was collected without appropriate notice or consent where required by applicable law.
3. VELVETO Account
A VELVETO account is required to place an order through our website. You are responsible for keeping your account credentials and authentication information confidential. Please contact us promptly if you believe your account has been accessed without your authorisation. VELVETO will not ask you for your password, OTP, UPI PIN, card PIN or CVV for processing a refund.
4. Payments
Payments made through the VELVETO website may be processed by third-party payment gateways and payment service providers. Depending on the payment method, certain payment and transaction information may be handled directly by the relevant payment provider. VELVETO does not generally store complete card numbers, CVVs or UPI PINs. Third-party payment providers may process information under their own applicable privacy policies and security practices.
5. Sharing of Information
We may share personal information reasonably necessary to provide our services with service providers that assist VELVETO, including:
- • Payment gateways and payment processors
- • Courier, shipping and logistics partners
- • Website hosting and technology providers
- • Customer-support and communication providers
- • Website analytics and performance providers
- • Security and fraud-prevention providers
We may also disclose information where reasonably necessary to comply with applicable law, respond to lawful requests from authorities, protect our rights, investigate suspected fraud or misuse, or protect the security of our services. We only seek to share information reasonably necessary for the relevant purpose.
VELVETO does not sell your personal information as a standalone product to third parties.
6. Cookies and Similar Technologies
VELVETO may use cookies and similar technologies to:
- • Keep essential website functions operating
- • Remember preferences and account-related settings
- • Understand website usage and performance
- • Improve website functionality and user experience
- • Support analytics, advertising or other website features where used
Some cookies may be provided by third-party services used on our website. You may be able to control certain cookies through your browser or device settings. Disabling certain cookies may affect some website functionality.
7. Marketing Communications
VELVETO may send promotional communications about products, launches, collections or offers where permitted by applicable law and, where required, based on your consent. You may opt out of promotional communications through the unsubscribe option included in the communication or by contacting us. Opting out of marketing communications will not prevent necessary service communications, including order confirmations, payment notifications, shipping updates, account-security notices or important service information.
8. Data Security
VELVETO takes reasonable technical and organisational measures appropriate to the information we handle to help protect personal information against unauthorised access, misuse, loss, alteration or disclosure. No online transmission or electronic storage system can be guaranteed to be completely secure. We therefore do not claim that personal information can be protected against every possible security incident, but we take reasonable measures to safeguard information and respond appropriately to identified security concerns.
9. Data Retention
We retain personal information only for as long as reasonably necessary for legitimate purposes, including completing transactions, providing services, handling returns and disputes, preventing fraud, maintaining business and financial records, enforcing applicable agreements and complying with legal or regulatory requirements. Where information is no longer reasonably required for a legitimate purpose, we may delete, anonymise or otherwise dispose of it in accordance with applicable law.
10. Your Privacy Rights and Choices
Subject to applicable law, you may have rights relating to your personal information, including requesting access to information about personal data processed by us, requesting correction of inaccurate information, requesting deletion where applicable, withdrawing consent where consent is the basis for processing, and raising a privacy-related complaint. Requests may be submitted through the contact details provided in Section 15.
For security purposes, we may request reasonable information to verify your identity before acting on certain requests. Where particular information is necessary to provide a requested service or complete an order, deletion of that information or withdrawal of consent may affect our ability to provide the relevant service.
11. Accuracy of Information
You are responsible for providing accurate and up-to-date information when creating your account or placing an order. Incorrect or incomplete information, particularly delivery or contact information, may result in delays, failed communication or unsuccessful delivery.
12. Children's Privacy
VELVETO does not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by applicable law. If you believe personal information relating to a child has been provided to us improperly, please contact us so that we can review the matter and take appropriate action where required.
13. Third-Party Services and Links
Our website may contain links to or integrations with third-party websites, platforms or services, including payment, logistics, analytics and communication services. Those third parties may have their own privacy policies and terms. VELVETO is not responsible for the privacy practices of third-party services that VELVETO does not control.
14. Changes to This Privacy Policy
VELVETO may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or applicable law. Where appropriate, we may provide notice of material changes through our website or another suitable communication method. The latest version will display its applicable effective or last-updated date.
15. Privacy Contact and Complaints
For privacy-related questions, requests or complaints, please contact VELVETO. Please provide your name, registered contact information and sufficient details about your request so that we can identify and address the matter. Where reasonably necessary, we may request additional information to verify your identity and protect personal information from unauthorised requests.
16. Applicable Law
This Privacy Policy is intended to operate in accordance with applicable laws and regulations of India relating to privacy, personal data protection, electronic commerce and consumer protection, as applicable to VELVETO. Nothing in this Privacy Policy is intended to exclude, restrict or waive any mandatory right or remedy available to an individual under applicable law.